Shiv Singh from Avenue A Razorfish started this
morning's talk with a story about buying a sofa
to illustrate social influence on buying
decisions. He then presented convincing research
and theory to support recommendations for using
social networks to create and spread information
about your products and services.
Because we are influenced more by each other than by the brand it is important to tap into the immersive social powers of the web.
1. Create pluckable information that is easy to
share.
2. All departments have different constituents
and should talk to them. Conduct 2-way personal
conversations.
3. What we hear from each other is more
important that what we hear from the brand.
In line with Shiv's research, Praxis101 develops custom and increasingly descriptive and predicting engagement metrics for each client.
Thank you for the wonderful watercolors. Shiv